Hey Entrepreneurs!
Last week we talked about the first of three questions you should ask when starting a business: WHY do you want to start a business?
Ready for question number 2? Good, because here it is…
WHO do you want help?
If you can’t help make someone’s life a little better with your business, you won’t be very successful. But if you can add super value to someone’s life through what you offer in your business, you’ll be super successful.
So who can benefit from your business?
Business is all about the people you can help, so the more clear you are about who you can help, the better chance you have to make your business work.
Take 10-15 minutes right now to brainstorm ideas about your ideal customer. Consider questions like:
- How old is she?
- What activities does she like to do?
- What kinds of things frustrate her, worry her or make her scared?
- What kinds of things does she want and make her happy?
- How will your business improve her life?
The more focused you are on your customer, the more successful you will be in business at any age!
To your business dreams,
Bonnie Jean
